For India's independent creatives

Win the work.
Get paid.

An AI-drafted proposal becomes a signed, on-record contract — and the advance lands in your account the moment the client accepts.

Request access Private beta · by invitation
Watch it sign SIGNING
HALYARD & CO. · HALYARD & CO.
PROPOSAL · PRP-2026-01204 SINGLE RECIPIENT
Riya Sen Studio
BRAND & MOTION · MUMBAI
PREPARED FOR · HALYARD & CO.

Motion Identity System

PROJECT FEE
₹1,80,000
ADVANCE · 30%
₹54,000
DURATION
5 wks
STUDIO
Riya S.
CLIENT · HALYARD & CO.
AWAITING SIGNATURE
TYPE TO SIGN
ACCEPTED · OTP VERIFIED · ON RECORD
TIMESTAMPED · 65B-CERTIFIABLE
ADVANCE DUE₹54,000
ADVANCE RECEIVED
The problem

Two things that cost you.

One is a breach of trust. The other is a structural gap in how creative work gets paid. Keel closes both.

01

You scoped it. Someone else got the job.

Your PDF gets forwarded to whoever quotes lower. They walk away with your thinking, your pricing logic, your hours — for nothing.

Link-only, watermarked, expires in 7 days. No download button. No clean copy of your brief anywhere.
02

You won. Now comes the awkward part.

An invoice, a WhatsApp, a follow-up three days later. The advance that confirms it's real takes a week — while you've already started.

Pay Now lives inside the proposal. Client accepts at peak intent and the advance moves immediately. Here. Now. Done.
How it works

From prompt to paid.

01

Draft

A short prompt in — scope, process, deliverables, pricing out. A complete, on-brand proposal in ~60 seconds, editable live before it leaves.

GENERATING · MOTION IDENTITY00:58
02

Send

A protected link — watermarked, no download, expires in 7 days. You see when it's viewed, for how long, how far they scrolled.

HALYARD & CO.
LINK-ONLY · EXPIRES 7D
03

Sign

The client verifies by OTP and e-signs. The proposal becomes a contract — number, tamper-evident hash, timestamp, 65B-certifiable.

VERIFY TO ACCEPT · CODE SENT TO HALYARD & CO.
4
9
2
7
Signed & on record · who, when, what scope
04

Get paid

Pay Now sits inside the proposal. The client pays the advance at acceptance and it settles directly to your account — 24–48 hours.

CLIENT
₹54,000
YOU
₹54,000
SETTLES DIRECT TO YOUPAYOUT 24–48H
What you get

The whole arc, in one place.

01

AI proposal generation

A prompt in, a structured on-brand proposal out — understanding, scope, deliverables, pricing — in ~60 seconds.

02

Protected delivery

Link-only, watermarked, no download, OTP-gated. Plus analytics: viewed, time-on-page, scroll depth.

03

E-signature & contracts

Client signs after OTP and the proposal becomes a contract — number, tamper-evident hash, public verification page.

04

Pay Now · direct settlement

The advance is collected inside the proposal and settles straight to your account.

05

GST invoicing & finance routing

Proforma and tax invoices with correct GST breakdown — your client can raise a PI and forward it to their finance team.

06

Milestones & change orders

Split a fee into stages that bill and collect on their own, and amend scope through client-accepted change orders.

07

White-label

Everything the client sees becomes fully your studio’s brand — your logo, colours, and name, with Keel out of sight.

08

CRM & earnings cockpit

A clients CRM and a scoreboard for earnings, win-rate, and your effective day rate.

On record

A contract, not a maybe.

The moment a client signs, the proposal becomes a contract with legal weight — the one thing no PDF-and-WhatsApp workflow gives you.

PUBLIC VERIFICATION Verified
ContractKEEL-C-2026-01204
Signed byM. Rao · Halyard & Co. · OTP-verified
Timestamp20 May 2026 · 14:32 IST
SHA-256a3f1c9…7e02 · tamper-evident
Anyone can confirm it at keelapp.in/verify — no login.

Every acceptance is a signed contract

Type, draw, or upload — after OTP. The signature binds the exact scope, fee, and terms the client saw.

Tamper-evident by design

A contract number, a content hash, and a timestamp. Change a word and the record no longer matches.

65B / Indian Evidence Act certifiable

A public verification page anyone can open, and a record built to stand up if it ever has to.

Built for India

Made for how you actually get paid here.

UPI

Pay the way they already do

Clients clear the advance by UPI, card, or netbanking — right inside the proposal.

Direct settlement

The advance lands in your own account — Keel never holds it.

GST

Invoicing, built in

GST-correct proforma and tax invoices, raised and sent alongside the proposal — no separate tool.

B2B

Straight to finance

Your client raises a proforma invoice and forwards it to their finance team — the B2B path, handled.

Private Beta

By invitation. For now.

Keel is in private beta. If you pitch client projects and want the advance in your account the moment they accept — request access.